“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” – David Oglivy
Whether it’s a dating profile, social media, or consumer surveys, we’re all guilty of presenting an idealised version of ourselves to the world. The gulf between who we are and who we say we are can be vast, and as researchers, it’s important to not get lost in that chasm.
So, how do insight teams escape the depths of the say-do gap to get to the heart of consumer truths? For more and more global brands, the answer lies in always-on, mobile customer insight communities, where they can truly penetrate the daily lives of their customers.
Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss the power of tech-enabled research communities for more reliable consumer insight.
Covering:
- Closing the say do gap with always-on consumer communities
- Being in the moment: Mobile-first research as your ticket into the consumer’s life
- Clearing the fog with AI: How behavioural and sentiment analytics can bring the target audience into focus
Guests:
- Maud Hua-Bulteau: Consumer Insights Lead, Purina
- Abi Awomosu: Founder of Data, Art & Soul, Mentor at Google, ex- Meta, eBay, Apple and Uber
- Milly Chu: Associate Research Director, Bulbshare
Host:
- Nina Glynn: Head of Content, Bulbshare
