Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.
Gone are the days of manually sifting through a data deluge, of designing surveys unassisted, of writing up reports from scratch. The future of consumer insights has arrived, ushered in by a new era of AI possibility.
Join Reckitt’s Shopper Insights Specialist, Andrew Flavin, and Bulbshare’s Chief Customer Officer, Louise Hughes, at the Qual Innovation Summit on May 15th at 2pm GMT as we discuss how AI is empowering researchers to unlock qualitative depth at quantitative scale and demo the latest in next-gen research tech with BulbshareAI.
You’ll leave the session with a practical, actionable step-by-step guide on how to use AI to revolutionise your insight capabilities and push the boundaries of qual research.
Covering:
- Depth, but not at the cost of scale. Scale, but not at the cost of depth: Discover how AI is striking a new balance
- Human insights, AI analysis: Maintaining qual’s human centricity whilst introducing automation
- Data stories: Using AI to turn data into insight and stats into stories
- Launching BulbshareAI: Discover how the must-try co-pilot is unleashing new possibilities for market researchers
Featuring:
- Andrew Flavin: Shopper Insights, Reckitt, previously Nielsen IQ
- Juan Planillo: Head of Product, Bulbshare
- Louise Hughes: Chief Customer Officer, Bulbshare
- Tessa Baron: Research Team Lead, Bulbshare
- Nina Glynn: Head of Content, Bulbshare
