Wherever your consumer is, that’s where researchers need to be.
Today’s researcher must immerse themselves in the world of the consumer for a richer understanding of what *actually* goes on behind the scenes. For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.
Watch this webinar with LEGO, Greenbook and Bulbshare as we unpick the power of mobile-first research, consumer immersion, and in the moment observation for a more ethnographic approach to consumer insight.
Covering:
- LEGO case study: Learn from the iconic brand how they wield ethnographic research to get a closer look at kids’ play behaviours
- A window into the home: How mobile-first research paints a fuller picture of the consumer’s life
- Be in the moment: The power of always-on digital communities for real-time insight
- Removing friction: Fitting into their lives for seamless immersion and intuitive user experience
- Getting closer to consumer truths: Erasing the barriers to insight and closing the say-do gap
- Consumer immersion: Meeting consumers in their spaces for more ethnographic observations
- Unfiltered responses: How video diaries, image uploads, and audio clips give you in-the-moment access
Featuring:
- Thomas Visby Snitker: Head of Research, LEGO
- Mamta Mithal: Senior Research Manager, Bulbshare
- Nina Glynn: Head of Content, Bulbshare
