Transactional, one-way relationships with customers just don’t cut it anymore.
But when consumers are crying out for more symbiotic relationships with brands, the challenge can be in maintaining engagement and authenticity at-scale. As your brand grows, how do you ensure meaningful collaboration with your most important stakeholder: your customers?
Watch this webinar to crack the code to becoming a democratic, community-led brand, with Kgomotso Taje, YouTube Shorts’s Community Partnerships Manager, as we unpack the pros and cons of harnessing AI to keep brand communities happy and healthy.
Covering:
- Why community building matters: The shift from passive consumption to active collaboration.
- Is AI the key to community engagement at-scale: What are the risks and benefits of leaning on AI to monitor your brand community?
- Harnessing customer communities for insight: Making data-driven decisions via online community feedback.
- Putting the customer at the fore of your brand: The power of customer advocacy and user-generated content.
Featuring:
- Kgomotso Taje: Community Partnerships Manager, YouTube Shorts; radio and podcast host; ex TikTok & McCann
- Alex Martin: Senior Product Marketing Manager, Bulbshare
- Will Rowntree: Client Director, Bulbshare
- Nina Glynn: Head of Content, Bulbshare
