Data has become the world’s most valuable currency. Brands are more information-hungry than ever, yet facing increasingly labyrinthine regulations around sourcing and using data.
But a solution is emerging. Gartner suggests that 70% of data used to train models will be synthetic before the end of the decade.
Join Greencore, Bulbshare and Greenbook as we unpack the power of synthetic data to supercharge consumer insights and fuel brand decisions. Whether it’s to accelerate innovation, alleviate privacy concerns, remove bias from insights, or mitigate data scarcity challenges, we’ll be discussing the opportunities – and threats – of synthetic data in consumer research.
Covering:
- Circumnavigating stringent regulations: Unlocking a geyser of data free from privacy concerns or ethical implications
- Removing human bias: How synthetic datasets can eliminate biases and better reflect real-world diversity
- Cost-effectiveness: Time and money savings with synthetic data
- Mitigation of data scarcity: Overcoming challenges of niche markets and emerging trends
Featuring:
- Kerry Jones: Insights Controller, Greencore
- Julia Brannigan: Senior Research Manager, Bulbshare
- Nina Glynn: Head of Content, Bulbshare
