In this episode, we sit down with Thomas Snitker, Head of Research at the LEGO Agency, to explore the role of AI and synthetic data in redefining consumer insights and shaping the future of brand storytelling.
Thomas discusses how LEGO uses AI to dive deeper into understanding its global audience, tapping into the power of synthetic data to reach new levels of creativity and precision. He reveals how LEGO is blending AI with traditional research to create data-driven, emotionally resonant experiences for consumers.
Tune in to explore:
- How LEGO leverages AI to strengthen its connection with fans and tailor experiences across diverse markets.
- The role of synthetic data in unlocking more meaningful insights and creative brand strategies.
- Innovations in AI that allow brands to understand and predict consumer needs more effectively.
- Practical guidance for brands interested in integrating AI to build stronger, insight-led connections with audiences.
Listen in for an inspiring look at how AI is helping LEGO make data feel human!
