In this episode, we sit down with Tshedza Magugumela, ex-Community Engagement Manager at Airbnb Middle East and Africa, to explore the transformative power of community-driven marketing.
Tshedza shares his insights from his time at Airbnb, where he witnessed firsthand how prioritising community input and engagement can shape impactful marketing strategies. From lightbulb moments that sparked innovative campaigns to tips on fostering authentic relationships in a digital-first world, this episode dives deep into what it means to be a truly community-powered brand.
Whether you’re a marketing leader, an insight professional, or simply curious about the future of community-driven marketing, this episode is packed with valuable insights, real-world examples, and future-facing predictions.
Tune in to discover how your brand can create meaningful connections that resonate deeply with your audience.