Picture this: It’s 2025. You’re logging on for your insight manager job. Your AI assistant is giving you a briefing on your schedule for the day, the results of the project launched the week prior, and a lowdown on industry trends – basically everything but brewing your coffee for you.
This futuristic vision of work is now a reality, and as we head into another year defined by rapidly changing landscapes, the smart researcher will employ smart tools, too.
But AI isn’t the only mover and shaker for 2025, as synthetic data, ethnography, and social intelligence wrestle for your attention.
Ready to step into 2025? Let’s dive into the 5 trends that are shaping tomorrow’s insights.