Next gen insights: Your playbook for conducting meaningful research with children

Little voices can unlock big insights.

Children are tomorrow’s consumers and today’s purchase influencers. From tugs on their parents’ sleeves in the toy aisle to asking for the latest tech, kids have their own signals, trends, and languages that adult researchers must decode.

Research with kids isn’t child’s play – but that doesn’t mean it shouldn’t be engaging for children. But how do you conduct research that is methodologically robust, safe, and meaningful whilst making it child friendly and fun?

Join Thomas Snitker, Head of Research at LEGO, and Mamta Mithal, Associate Director at Bulbshare, on 24th April for a deep dive into conducting research with children. We’ll explore best practices, challenges, and real-world examples to help you go beyond ‘what’s your favourite colour’ and see through their eyes.