Catch our contributions at the 2022 MRS CX, UX & MR Conference as we discuss how to fuse insights from UX, MR, and CX to develop a rich understanding of shoppers, with Bulbshare’s Senior Research Manager, Milly Chu, and Nestlé Cereal Partners Worldwide’s Global CMI Manager, Miriam Schwarz. The conference examined the pathways and benefits of bringing together three branches of insight generation to help organisations achieve a 360 view of their customers and to ensure the voice of the customer informs every experiential touchpoint.
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