TThey’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.
Our gen-pop sample comprises over 1,000 respondents from the UK and US across Q4 2022, 24% of whom were under 26. The gender split was 55% female, 43% male, and 2% nonbinary or genderfluid.
