Consumers are living their lives on camera, making video research, IDIs and consumer immersions feel like an increasingly intuitive choice for researchers. Video puts face to name, getting clients closer to their consumers’ lives for a deeper understanding of behaviours and attitudes.
And with new developments in AI, those hours and hours of video research can be analysed in a matter of seconds – bringing more meaning more quickly and changing the way researchers do their jobs.
Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research, supercharged with AI analysis.
From IDIs to short-form content at scale, AI is turning video to vision, closing the say-do gap, and painting a complete picture of consumers’ lives.
Covering:
- Always-on: Driving consumer empathy through more immersive research
- Authenticity: How video provides richer results through verbal and nonverbal cues
- AI-nalysis: Discover how AI is converting hours of content into millions of insights
- Smart Assistant: Meet your AI companion, for discussion guides and interview transcripts to keyword analysis and ready-to-use reports
- Case study: Discover how we work with Premier Foods to inject consumer truths via a variety of video techniques
Featuring:
- Emma Whale: Head of Insights, Savoury, Premier Foods
- Amoné Redelinghuys: Associate Research Director, Bulbshare
- Juan Planillo: Head of Product, Bulbshare
- Nina Glynn: Head of Content, Bulbshare
