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August 28, 2024
Taking chocolate beyond Christmas: exploring category opportunities with a leading confectionary brand.
Learn how Bulbshare helped a leading confectionary brand explore the potential to expand the chocolate…
August 14, 2024
Community building in the AI age: How leading brands are harnessing AI to engage communities at-scale
Transactional, one-way relationships with customers just don’t cut it anymore.
August 13, 2024
Putting Gen Z voices at the heart of a brand repositioning for the leading sexual wellness brand
Discover how Bulbshare helped build a diverse tastemaker community to boost brand resonance for a…
July 14, 2024
Becoming a research superhuman: Your step by step guide to supercharging your research with AI prompt engineering
Transactional, one-way relationships with customers just don’t cut it anymore.
July 12, 2024
Understanding a rollercoaster of emotions: Generating insights for a global theme park for optimised customer experience
Discover how insights from Bulbshare helped drive internal guidelines to create a more memorable park…
July 12, 2024
Colouring in the gaps with consumer feedback: Harnessing consumer insights to de-risk a product launch and marketing campaign
Discover how customer insight communities became a goldmine of feedback for a leading footwear brand…
July 8, 2024
The Gen Z shopper behaviour report
They’re young. They’re powerful. And they’re dictating the new rules of commerce. Say hello to…
June 26, 2024
Putting the vision in television ads: Giving a leading beer brand the winning formula for TV commercials
Discover how we helped a leading beer manufacturer make more data-driven decisions for TV commercials…
May 15, 2024
Qual Innovation Summit with Insight Platforms: How global brands harness AI for research
Forget the heavy lifting. Those days are over. The AI revolution has transformed the way…
April 26, 2024
Fly on the wall research: The power of ethnographic observation for deeper consumer immersions
For deeper consumer realities and true empathy, insight professionals need to walk a mile in…