More and more brands are rethinking their strategies when it comes to digital marketing. While influencers used to be the first point-of-call, many are now looking to a new army of advocates when it comes to shouting about their products and services online… Their customers.
With a growing scepticism towards influencers among younger audiences, (only 4% of consumers still trust influencer posts according to a recent report by YouGov), turning to real customers to promote your brand adds a sense of authenticity that is lacking in sponsored content. And the smart brands are exploring new ways to unleash the peer-to-peer power of their customers at scale.
So, how does consumer advocacy work? And what are the steps to turning your customers into friends, fans and loyal brand champions?
