After 18 months of delays and uncertainty, the summer of 2021 has lived up to hopes and expectations, and multiple major sporting events are underway. From the Olympics to the Euros, sports have provided a welcome distraction for many and eyes have been glued to screens across the world. For some, this is an opportunity to head out and socialise, or even watch live from within crowded stadiums.
So, what should brands know about consumer spending habits as a result of these major events? We asked our insight panel what their reaction is to Wimbledon, the Euros, and the Olympic Games. Here’s what the community had to say…
“We watched it in a friend’s garden. We all brought food and drink, had cucumber sandwiches, Pimms, gin and tonics. It was a great party, a great game, and a good time to spend with family and friends.” – Bulbshare User, Female, 54, UK.
