2021has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
From remote working precipitating a craving for more time spent away from screens, to consumers holding brands accountable on sustainability and diversity, 2022 will welcome a whole host of new attitudes and behaviours that will change the landscape of consumerism significantly.
As Forbes says, “Covid-19 drove major shifts in consumer behaviour that will likely have lasting effects. To understand and respond to consumer trends, it’s important to examine the underlying patterns that power a new approach to life, work and buying.”
We pulse checked these defining consumer trends with our UK insight community to best understand exactly what the new year has in store.
Here’s what they had to say…
Unlock the ten trends you need to know for 2022 by filling out the form on the right…
