Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast. Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare as we take a look at how gender messaging in marketing has evolved – and unpack the new rules Gen-Z are forging for brands.
Covering:
- Target audiences and specificity: Is gendered messaging relevant or redundant?
- ‘This girl can’: Can gendered marketing be empowering?
- Sex sells: Why consumers are rejecting objectification in advertising
- From ‘man-sized’ to pink premium to rainbow capitalism: How young audiences respond to real examples of products and advertisements
- Purpose and profit: Navigating the gen-z economy with authenticity and UGC
Featuring:
- Vincent Panzanella: Global Head of PR, Culture and Lifestyle Partnerships for Intimate Wellness at Reckitt. Vincent’s behemoth experience in marketing began at Tommy Hilfiger, where he became the Senior Director of Marketing. Since then, he has been the Vice President of Marketing for 3 global brands, and is now taking his insights to RB.
- Nina Glynn: Senior Content Manager, Bulbshare & Consumer Trends Journalist
