Can we expect rich results from transactional research and dispassionate participants? Brave brands say no – and they’re making the switch from today’s top-down validation of existing hypotheses to a radical bottom-up approach, fuelled by consistent communities of creatives and consumers. And a transformational approach to insight leads to a transformed budget, too.
Join the CEO of The Market Research Society, Jane Frost CBE, Finalist of ESOMAR’s Young Researcher of the Year Awards, Anita Pavic, and the Associate Director of Bulbshare, Amoné Redelinghuys, as we discuss the value that can be drawn from ongoing research communities.
Featuring:
- Jane Frost CBE: MRS, CEO. Jane Frost CBE is the CEO of the Market Research Society, with ample experience at the BBC, Unilever, HM Revenue and Customs, and The Fairtrade Foundation. She works towards modernising insights and research.
- Amoné Redelinghuys: Associate Director, Bulbshare
- Anita Pavic: Research Manager, Bulbshare
Covering:
- The power of community-based research: How to put customer voice at the heart of operations
- How to maximise your insight value on a budget: Best practices for getting 5 x more cost-effective research
- The future of insight: How the data explosion can empower brands to understand their customers on a deeper level
- An integrated approach: Going beyond the survey
Watch now!
