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Premier Foods: Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review
Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review.
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Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review.
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AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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Shopping. Socialising. Eating. Drinking. From nootropic drinks to fishless fillets, here are the trends that will define 2023 consumption.
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A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live. Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.
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AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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Join GreenBook, Bulbshare, and industry expert Eliana Wahnon for a webinar that takes AI from the realm of speculation into reality as we explore how one of the world’s leading FMCG organisations is leveraging generative AI to anticipate human behaviour with enhanced accuracy to drive business growth.
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Virtual launch event and live expert Q&A! Join us for a whole new era of insight-driven technology from Bulbshare.Ai
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Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in a post-Covid cost of living crisis landscape.
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The consumer trends are heating up for summer. Take a look at how customers across the UK, US, and France are getting ready for a summer of travel, partying, and bank holidays.
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What draws consumers to a particular alcohol brand? How do customers discover new drinks? What do shoppers want from your brand? Join us as we serve up the newest tipsy trends and motivations behind alcoholic beverage consumption.
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Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Discover the three essential ingredients to meet the needs of the next generation of football fan.
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Generative AI. It’s all anyone is talking about. But the conversation around its implications for market research is only just beginning. Join Bulbshare’s research and tech team, Premier Food’s Sibulele Mjali, and Smarter.ai’s Lilly Garrett as we discuss what generative AI will mean for customer insights.
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From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.
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Shopping. Socialsing. Eating. Drinking. From TikTok becoming the new Michelin guide to the cost of living reshaping marketing, these are the trends that will dominate 2023 consumption.
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Eating. Drinking. Socialising. Shopping. Living. Take a holistic look at how macro trends will impact the consumption of food and drink in 2023.
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We’re living in wildly unpredictable times. But trying to predict what is coming next is crucial. With a crisis at every corner, brands and consumers alike are trying to keep aloft of changing trends and grapple with whatever blow will follow next.
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Food waste was identified by our community as one of their priority issues, so we explored this topic in detail over a month – exploring awareness and knowledge, attitudes, behavioural drivers and barriers in and out of home.
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Football is slowly changing, supported by the rise of the Women’s Super League and the recent success of the English national team, winners of Euro 2022. But female fans continue to face significant issues that are limiting how often they attend men’s matches.
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The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their most pressing sustainability concern. Over one month, we delved deeper into this topic to capture attitudes and understand behavioural drivers and barriers.
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Can we expect rich results from transactional research and dispassionate participants? Brave brands say no – and they’re making the switch from today’s top-down validation of existing hypotheses to a radical bottom-up approach, fuelled by consistent communities of creatives and consumers.
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This winter may be a time of tightened pursestrings in comparison to previous years for many shoppers; for others, Black Friday will be a golden opportunity to seize bargains in a time when low prices are rare goods.
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Rampant spending usually characterises Black Friday and Christmas. This year promises to be different, as 81% feel their budget is significantly impacted by record inflation.
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They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.
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Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup’s platform, Makeup ADDYX, is changing the landscape of consumer interaction and putting the customer first.
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Join L’Oréal’s Kim-Lin Capes and Bulbshare’s Roxanne Smith on 29.09.22 at 15:00 BST as we discuss how platforms like Makeup ADDYX are changing the landscape of consumer interaction and putting the customer first.
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In this upward spiral of prices that wages haven’t caught up to, how are the buying behaviours of consumers evolving and what changes might brands need to foresee in order to better serve their customers?
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In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.
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Join Bulbshare and sustainability experts, Aimee Anderson, Paul Crewe, and Mark Downes as we discuss the intersection between branded content, sustainability, and brand purpose.
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Why more and more future-facing sport organisations are building fan communities to drive engagement and super charge revenue. Unlock our toolkit now…
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Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.
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We teamed up with Nestlé CPW to deliver a presentation as part of the MRS Big Qual 2022 conference, alongside Unilever, IPA, Colart, IGD and Heads UP CIO. We shared our approach to delivering qualitative insights at scale and at speed with a focus on sustainability.
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In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.
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Fusing insights from UX, MR, and CX to develop a rich understanding of shoppers, with Bulbshare’s Senior Research Manager, Milly Chu, and CPW’s Global CMI Manager, Miriam Schwarz for the MRS Conference.