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Driving innovation in petcare: Testing a pet calming device via customer feedback
Discover how Bulbshare helped a leading petcare brand test a product innovation for calming pets using customer communities.
Customer Stories
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Taking chocolate beyond Christmas: exploring category opportunities with a leading confectionary brand.
Learn how Bulbshare helped a leading confectionary brand explore the potential to expand the chocolate category beyond Christmas celebrations in collaboration with Muslim community members.
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Putting Gen Z voices at the heart of a brand repositioning for the leading sexual wellness brand
Discover how Bulbshare helped build a diverse tastemaker community to boost brand resonance for a leading sexual wellness brand.
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Understanding a rollercoaster of emotions: Generating insights for a global theme park for optimised customer experience
Discover how insights from Bulbshare helped drive internal guidelines to create a more memorable park experience.
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Colouring in the gaps with consumer feedback: Harnessing consumer insights to de-risk a product launch and marketing campaign
Discover how customer insight communities became a goldmine of feedback for a leading footwear brand and enriched every step of the go-to-market strategy.
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Putting the vision in television ads: Giving a leading beer brand the winning formula for TV commercials
Discover how we helped a leading beer manufacturer make more data-driven decisions for TV commercials via meta-analysis.
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Hospitality customer story – Raising the bar for a leading pub retailer: How Bulbshare’s self-serve offering serves insight on tap to Greene King
Discover how Greene King unlocked fast turnaround consumer insight via Bulbshare’s DIY offering, for even more cost-effective and time-efficient research.
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Premier Foods: Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review
Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review.
Trend reports and toolkits
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The Gen Z shopper behaviour report
They’re young. They’re powerful. And they’re dictating the new rules of commerce. Say hello to Gen Z shoppers, and their buying power that’s here to stay!
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The insight manager’s future food and drink report
Shopping. Socialising. Eating. Drinking. From nootropic drinks to fishless fillets, here are the trends that will define 2023 consumption.
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The Inflation Report: Consumer spend in light of continued austerity
A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live. Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.
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Generating the future: Predicting the impact of AI on consumer insights
AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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Bringing the customer into the boardroom: How leading brands are winning with community-led growth
In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.
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The fashion report: Is frugality in fashion for consumers during the cost of living crisis?
Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for clothing and accessories during a cost of living crisis. From second hand shopping to fast fashion to AR try ons, these are the trends you need to know.
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The alcoholic beverage report: The consumer behaviours making a splash in the alcoholic beverage industry
What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.
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Branded with pride: The diversity, inclusion, and equity report
What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…
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Keeping it clean: The household product report
Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in a post-Covid cost of living crisis landscape.
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Get set for summer: The summer 2023 consumer behaviour report
The consumer trends are heating up for summer. Take a look at how customers across the UK, US, and France are getting ready for a summer of travel, partying, and bank holidays.
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The marketing manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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The insight manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Engage or die! – the Gen Z fan challenge that every football club needs to solve, fast!
Discover the three essential ingredients to meet the needs of the next generation of football fan.
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New year, new consumer behaviours: How customers are shopping, travelling, eating, and scrolling in times of record inflation
From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.
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The marketing manager’s future food and drink report
Shopping. Socialsing. Eating. Drinking. From TikTok becoming the new Michelin guide to the cost of living reshaping marketing, these are the trends that will dominate 2023 consumption.
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The 2023 consumer behaviour trend report: Key trends you need to know for the next 12 months and beyond
We’re living in wildly unpredictable times. But trying to predict what is coming next is crucial. With a crisis at every corner, brands and consumers alike are trying to keep aloft of changing trends and grapple with whatever blow will follow next.
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Giving food waste an expiry date: How brands & retailers can help consumers step up to the food waste challenge
Food waste was identified by our community as one of their priority issues, so we explored this topic in detail over a month – exploring awareness and knowledge, attitudes, behavioural drivers and barriers in and out of home.
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Football’s £3.5bn female fan own goal
Football is slowly changing, supported by the rise of the Women’s Super League and the recent success of the English national team, winners of Euro 2022. But female fans continue to face significant issues that are limiting how often they attend men’s matches.
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The plastic problem: what customers want from brands and retailers
The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their most pressing sustainability concern. Over one month, we delved deeper into this topic to capture attitudes and understand behavioural drivers and barriers.
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Winter Forecast: How consumers will be spending during a winter of record inflation
This winter may be a time of tightened pursestrings in comparison to previous years for many shoppers; for others, Black Friday will be a golden opportunity to seize bargains in a time when low prices are rare goods.
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Next gen shopping: How to connect with Gen Z consumers during record inflation
They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.
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How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations
Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup’s platform, Makeup ADDYX, is changing the landscape of consumer interaction and putting the customer first.
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The cost of living eBook: Your guide to buying behaviours in times of record inflation
In this upward spiral of prices that wages haven’t caught up to, how are the buying behaviours of consumers evolving and what changes might brands need to foresee in order to better serve their customers?
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Community Purpose Playbook: How to put purpose at the heart of your brand to resonate with your customers
In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.
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Unlocking the power of fan engagement: Lessons from football
Why more and more future-facing sport organisations are building fan communities to drive engagement and super charge revenue. Unlock our toolkit now…
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Value Playbook: How to re-think your media spend and connect with Gen-Z…
Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.
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Minimising your insight budget while maximising your output: Your value playbook
In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.
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Gender and Gen-Z: Resonate with younger audiences by saying goodbye to gendered marketing
Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast.
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Breaking the internet: How can brands exploit viral trends to captivate consumers?
From the Oscars slap to the Sprite challenge. From TikTok dances to a story of a young Ukrainian soldier sacrificing himself to save dozens of his fellow country people. Viral content comes in many forms.
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Shopping sustainably: How 5 key markets rank sustainability in their grocery shop
Sustainability is a global issue. In a world so divided by borders, there is one concern that unites us all. Climate change. However, with every country facing this common, potentially devastating threat, consumer reactions around the world continue to vary.
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Crisis communities: How a ‘Pandemic Spirit’ emerged to help us cope in times of peril…
They say when it’s dark, look for light. With a global pandemic, a cost of living crisis, and now a humanitarian crisis that threatens to destabilise Europe, these last two years have certainly felt dim. But through the hardship, loss, and toil, one thing shone through. Community.
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Ad blockers and advocacy: Why Gen-Z is blocking paid ads in favour of real voices
Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising.
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Climate of fear: What happens to consumer spend during times of crisis?
Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.
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Pandemic to endemic: New normals as we reflect on changed existences two years on from the onset of Covid
There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.
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Forecasting consumer spend in the wake of Covid, the energy crisis, and record inflation…
When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…
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Bulbshare 2022 food and drinks report: 10 trends
From metaverse menus to abstemious alcohol, 2022 is serving a fresh batch of food and drink trends catered to the new, conscious consumer. With customers valuing their health and sustainability more than ever, the next 12 months portend revolutionary new consumer behaviours, progressive lifestyles and eccentric eating habits.
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Detox 2.0: How a new wave of conscious living will dominate consumer spending in 2022…
From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of radically conscious consumers. Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.
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Future Retail Pulse Report: Key consumer shopping trends post-Covid and expectations for the Holiday season…
Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.
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2021 Brands of the year: Ten pioneering brands that led the way over the last 12 months… And how you can learn from them next year
“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.
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Ten trends for 2022: Key consumer trends that will define next year – and how your brand should react
2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
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Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19
With Black Friday looming, the war for the customer’s attention is on. And, with easing...
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Diversity and inclusivity in branding… Lessons in how to build a truly diverse brand with L’Oréal UK & Ireland’s Ellis Lanyon
When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
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Post-Covid attitudes and behaviours around sustainability and how brands need to react
Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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Bulbshare Pulse Report: Key consumer shopping trends post Covid and beyond…
By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.
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Meet the customer advocacy pioneers: Five brands doing all the right things when it comes to customer collaboration
Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…
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Agile research in a remote world: Five steps to maximising your insight budget
In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.
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How to build and get value from customer communities: A ten step guide
Consumer insight communities are fast becoming an indispensable part of brand strategy when it comes to...
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Customer Advocacy Toolkit: A five step guide to turning your customers into brand ambassadors
More and more brands are rethinking their strategies when it comes to digital marketing. While influencers...
Bulbshare blog
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ChatGPT one year later: How OpenAI generated a new era of accessible artificial intelligence
AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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How companies can promote social responsibility: What consumers really want from brands
Corporate social responsibility (CSR) is how a company manages its actions to create a positive...
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Social Commerce: The New Face of Shopping Online
As difficult as the last few years have been for most of us, there is...
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Listening and learning: How to build your brand’s story with your customers in mind
Since the pandemic started, many businesses have struggled to keep up. However, for some disruptors,...
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Marketing’s best kept secret: The game-changer that is employee generated content
You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...
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People Power: 10 brands changing the game with user-generated-content
Who is the best marketeer for your brand? They may not be the colleague with...
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What you ‘do’ vs what you ‘say you do’… Lessons in how to get to authentic ‘consumer truths’ with Bulbshare’s Associate Research Director
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
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Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps
The world has gone digital - and focus groups are no exception. Over the last...
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CX Toolkit: Why 96% say customer experience affects brand loyalty more than ever post-Covid
We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.
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The return of the Roaring Twenties? The reality for consumer trends over the next 12 months…
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...
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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to...
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Unlocking the power of your customers: Why 85% of brands believe in consumer advocacy
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...
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Product development in a locked-down world: Why 88% of consumers still want to be involved in your brand decisions…
Agile, customer-led product development amid the challenges of the last month 12 months has been...
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Is the tap running dry for alcohol? No-low boom sees 50% turning down the tipple…
With more people than ever trying Dry January this year, record sales of no and low...
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The 10 key consumer shifts of 2020… And what they will mean for your brand this year
There’s no denying it, 2020 was a year like no other. 12 months ago, who could...
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The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
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7 Post-Covid Food Trends… And How Your Brand Should Respond
From a bigger focus on health to cutting back on spend, COVID-19 has had a...
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Meet the post Covid-19 consumer… The new world trends you really need to know
Coronavirus has changed everything. From how we shop, work and socialise to our attitudes towards...
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Your 10 step guide to creating content with cut-through…
In a world where we are bombarded with advertisements and sponsored content all day long, it...
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Brand activism: Five examples of social activism that resonate with Gen Z
Being part of social justice activism is a risk that a lot of brands weren’t willing to...
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Covid-19 Tracker Week Eight: As lockdown eases we see the emergence a new, more considered consumer
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week Six: Why 85% of employees won’t return to work without social distancing…
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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BRAND HEROES: FIVE brands doing all the right things in the midst of Covid-19
In the last six weeks, the outbreak of Covid-19 has irreversibly transformed our lives. Our...
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Covid-19 Tracker Week Four: 40% of shoppers continue to shop online as lockdown persists
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week Three: Panic buying decreases but anxiety is still on the rise
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week Two: Up to 60% of people leverage new tech as isolation becomes the ‘new norm’
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week One: Threats to mental health with those suffering anxiety up to 70%
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid 19: Why 40% of consumers are moving shopping online
With each passing day, headlines surrounding the coronavirus seem to be getting more and more...
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10 simple steps to guaranteeing consumer trust
Edelmen published its 2020 Trust Barometer earlier this year and to put it bluntly, the...
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Marketing’s next frontier: Why up to 80% of consumers are embracing the great outdoors
The outdoors has never been more ‘in’. Recent years have seen a range of once...
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Do you really know how to connect to Gen Z? 4 steps to true social listening
Gen Z spend their lives on social networks, right? Therefore, it follows that ‘social media...
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Social purpose toolkit: 5 steps to connecting to consumers with a conscience
There’s been no shortage of 2020 life hacks shared by our global community in recent...
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New year new you: 10 key consumer trends for 2020
We all know the ‘New Year New You’ clichés: eat less, run more, be kind...
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Co-creation pioneers: 10 brands blazing a trail for customer collaboration
In 2020, 'co-creation' is a well understood term - but it hasn't always been that...
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CX marks the spot: How to retain 42% more customers by co-creating your customer experience
If you work in branding, the word ‘experiential’ has probably become firmly rooted in your...
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Why 90% of consumers are reporting mental health issues… And how brands can react
Over the past 20 years, raised awareness and a dismantling of negative stigma has meant a...
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No-low rising… Why over 60% of consumers are turning their back on alcohol
Once upon a time, only boring people drank no-alcohol beer. And if you were driving,...
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Purpose power: How to get cut-through in a sea of social purpose
Brands are pulling out all the stops to convince us that they stand for more...
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The year of the flexitarian… Why almost 60% of shoppers are cutting back on meat
It’s no secret that veganism is on the rise. With The Economist declaring 2019 as...
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Recycling revolution: How 65% of shoppers are changing the way they shop
When it comes to recycling, our Bulbsharers are passionate and committed, but all too often...
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Sustainability soapbox: Why 30% of consumers believe brands should be doing more
When it comes to sustainability, our Bulbshare community REALLY cares – and they’re going beyond...
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Metadata and co-creation: the perfect marketing combination
The use of metadata, a data set that summarizes an even larger set of data,...
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Why micro-influencers could generate a 40% purchase rate for your brand
It was recently reported that Christiano Ronaldo was paid half a billion dollars by Nike...
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Five great examples of co-created content
Authenticity is a word that seems to get thrown about a lot in the marketing...
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Talking co-creation, with insight director Tom Kenyon
Tom Kenyon is the Director of Insight, Innovation and Strategy at the world’s leading co-creation...
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Talking co-creation, with industry expert Mark Baxter
Currently a managing partner at boutique growth consultancy Fika, Mark Baxter started his career at...
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Talking co-creation, with academic Yvonne Richardson
Yvonne Richardson is a marketing consultant and senior lecturer on Fashion Marketing and Branding at...
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Talking co-creation, with futurist Peter Firth
Peter Firth is a consumer trends editor and brand consultant who has worked for the...
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The path to authenticity: How to truly connect with modern audiences
Authenticity continues to be a marketing buzzword - and the holy grail for brands looking...
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How to be in the 26% of brands that audiences actually care about
The broadcast model of advertising is dead. Audiences, especially younger audiences, do not trust mainstream...
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Democratising content: How to increase brand engagement by 28%
Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have...
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Co-creation toolkit: Becoming a participation brand in five easy steps
Co-creation is the future for brands. As audiences increasingly seek two-way conversations, collaboration and the...
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Interaction. Not interruption: The death of traditional advertising?
Are advertisers getting desperate? It certainly seems so. The deluge of ‘wacky’, disruptive characters that...
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How to increase engagement by 20%: The power of online communities
These days, social media accounts are no longer good enough for brands looking to nurture...
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Digital trends: Targeting British teens through mobile
Earlier this month the OECD released a report that says British young people are the...
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Cannes Lions: Putting people at the heart of your brand
We’ve just returned from the ‘64th International Festival of Creativity’ that was Cannes Lions 2017....
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How an influencer campaign increased the youth vote by 600,000
This election has changed the landscape of British politics and one of the clearest messages...
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How to drive citizen engagement through co-creation
Citizen engagement should be integral to how any government department defines strategy and approaches policy-making. By...
