Want to unlock the power of global insights without losing local nuance? Discover the secrets to running multi-market insight communities that deliver big-picture clarity.
Join Purina’s Consumer Insights Lead, Bulbshare’s senior researchers, and Wei Insight as we explore strategies for running multi-market insight communities, designed to scale insights across diverse markets.
Covering:
- Understanding cross-cultural nuances and traversing multilingual research
- Challenges, best practices, and nuances of multi-market insights
- Balancing scale with depth and localisation with globalisation
- Tools to drive success and cohesion across markets
Featuring:
- Maud Hua-Bulteau: Consumer Insights Lead, Purina
- Weiwei Yang: Wei Insight
- Milly Chu: Associate Director of Research, Bulbshare
- Alex Martin: Senior Product Marketing Manager, Bulbshare
