What happens when AI meets human intuition in market research? In this episode, we sit down with Abi Awomosu, founder of Data, Heart and Soul, as well as ex-Uber, Meta, eBay and Microsoft insights expert, to explore the answer.

From demystifying “AI hallucination” to unlocking qualitative insights at scale, Abi shares the cutting-edge future trends for consumer research.

Tune in for a thoughtful exploration of how data and humanity are transforming the business landscape – and what this means for you.

 

Michael Wylie-Harris

Author Michael Wylie-Harris

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