Market research has undergone a reckoning in the last year. Outdated processes have been culled to make way for new efficiencies, futuristic tech, and bigger ambitions.
But as we enter a new quarter of a century, what will 2025’s industry look like?
From harnessing AI capabilities to prioritising humanised experiences, 2025 will be pulled in opposite directions by brand needs. With smaller budgets, loftier targets, and unchartered tools to achieve them, we’ll be looking at what the new year has in store.
And we’ll be joined by the biggest thought leaders in the industry. Join Mike Stevens, Founder at Insight Platforms, Karen Lynch, Head of Content at Greenbook, Crispin Beale, CEO of Insight250, Simon Pollock, Global Insights & Analytics Lead at Kellanova, and Darren Till, Research Director at Bulbshare, as we take a peep into the crystal ball.
