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Advocacy

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5 trends for 2025: How the market research industry is set to change this year

Ready to step into 2025? Let’s dive into the 5 trends that are shaping tomorrow’s insights.

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The Gen Z shopper behaviour report

They’re young. They’re powerful. And they’re dictating the new rules of commerce. Say hello to Gen Z shoppers, and their buying power that’s here to stay!

Bulbshare Research Bulbshare London Bulbshare Consumer Insights Bulbshare UK Bulbshare Co-creation Bulbshare Market Research Bulbshare Brand Advocacy Co-creation Customer collaboration Customer connections Shopper insight Product testing Concept testing Product reviews Online workshops Co-creation platform Customer engagement Shopper research Concept validation Consumer journey mapping Voice of the customer (VOC) Online focus groups Generic: Customer insight Customer insight tool Consumer insight tool Customer insight software Consumer insight software Consumer behaviour Consumer tracking Customer listening Consumer trends Shopper behaviour AI market research Market research tech Generative AI Machine learning AI analysis Market research Market research tool Market research software Market research Platform Market research app Generic: Customer insight Customer insight tool Consumer insight tool Customer insight software Consumer insight software Market research Market research tool Market research software Customer communities Online customer communities Digital customer communities Consumer communities Online consumer communities Digital consumer communities Customer advocacy User-generated content Influencer marketing Digital research Focus groups Customer data Consumer data Customer intelligence Consumer intelligence Customer surveys Consumer surveys Customer polls
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The insight manager’s future food and drink report

Shopping. Socialising. Eating. Drinking. From nootropic drinks to fishless fillets, here are the trends that will define 2023 consumption.

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The marketing manager’s outdoor sports report

Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.

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The insight manager’s outdoor sports report

Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.

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Engage or die! – the Gen Z fan challenge that every football club needs to solve, fast!

Discover the three essential ingredients to meet the needs of the next generation of football fan.

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New year, new consumer behaviours: How customers are shopping, travelling, eating, and scrolling in times of record inflation

From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.

Bulbshare Research Bulbshare London Bulbshare Consumer Insights Bulbshare UK Bulbshare Co-creation Bulbshare Market Research Bulbshare Brand Advocacy Co-creation Customer collaboration Customer connections Shopper insight Product testing Concept testing Product reviews Online workshops Co-creation platform Customer engagement Shopper research Concept validation Consumer journey mapping Voice of the customer (VOC) Online focus groups Generic: Customer insight Customer insight tool Consumer insight tool Customer insight software Consumer insight software Consumer behaviour Consumer tracking Customer listening Consumer trends Shopper behaviour AI market research Market research tech Generative AI Machine learning AI analysis Market research Market research tool Market research software Market research Platform Market research app Generic: Customer insight Customer insight tool Consumer insight tool Customer insight software Consumer insight software Market research Market research tool Market research software Customer communities Online customer communities Digital customer communities Consumer communities Online consumer communities Digital consumer communities Customer advocacy User-generated content Influencer marketing Digital research Focus groups Customer data Consumer data Customer intelligence Consumer intelligence Customer surveys Consumer surveys Customer polls
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The marketing manager’s future food and drink report

Shopping. Socialsing. Eating. Drinking. From TikTok becoming the new Michelin guide to the cost of living reshaping marketing, these are the trends that will dominate 2023 consumption.

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The 2023 consumer behaviour trend report: Key trends you need to know for the next 12 months and beyond

We’re living in wildly unpredictable times. But trying to predict what is coming next is crucial. With a crisis at every corner, brands and consumers alike are trying to keep aloft of changing trends and grapple with whatever blow will follow next.

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Giving food waste an expiry date: How brands & retailers can help consumers step up to the food waste challenge

Food waste was identified by our community as one of their priority issues, so we explored this topic in detail over a month – exploring awareness and knowledge, attitudes, behavioural drivers and barriers in and out of home.

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Football’s £3.5bn female fan own goal

Football is slowly changing, supported by the rise of the Women’s Super League and the recent success of the English national team, winners of Euro 2022. But female fans continue to face significant issues that are limiting how often they attend men’s matches.

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The plastic problem: what customers want from brands and retailers

The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their most pressing sustainability concern. Over one month, we delved deeper into this topic to capture attitudes and understand behavioural drivers and barriers.

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Winter Forecast: How consumers will be spending during a winter of record inflation

This winter may be a time of tightened pursestrings in comparison to previous years for many shoppers; for others, Black Friday will be a golden opportunity to seize bargains in a time when low prices are rare goods.

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Next gen shopping: How to connect with Gen Z consumers during record inflation

They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.

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How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations

Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup’s platform, Makeup ADDYX, is changing the landscape of consumer interaction and putting the customer first.

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The cost of living eBook: Your guide to buying behaviours in times of record inflation

In this upward spiral of prices that wages haven’t caught up to, how are the buying behaviours of consumers evolving and what changes might brands need to foresee in order to better serve their customers?

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Community Purpose Playbook: How to put purpose at the heart of your brand to resonate with your customers

In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.

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Unlocking the power of fan engagement: Lessons from football

Why more and more future-facing sport organisations are building fan communities to drive engagement and super charge revenue. Unlock our toolkit now…

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Value Playbook: How to re-think your media spend and connect with Gen-Z…

Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.

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Minimising your insight budget while maximising your output: Your value playbook

In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.

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Gender and Gen-Z: Resonate with younger audiences by saying goodbye to gendered marketing

Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast.

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Breaking the internet: How can brands exploit viral trends to captivate consumers?

From the Oscars slap to the Sprite challenge. From TikTok dances to a story of a young Ukrainian soldier sacrificing himself to save dozens of his fellow country people. Viral content comes in many forms.

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Ad blockers and advocacy: Why Gen-Z is blocking paid ads in favour of real voices

Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising.

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  • PRODUCT
  • SOLUTIONS
    • Product Innovation

      Customer feedback and ideation informing product development.

    • Consumer Insight

      1000s of responses in hours driving real-time customer data.

    • Marketing + Content

      Advocacy marketing, e-commerce, product reviews and more.

    • E-commerce + Reviews

      Authentic user-generated reviews syndicated online to millions.

    • Employee Experience

      Engage your teams for better employee experiences.

  • CUSTOMERS
  • ABOUT
  • RESOURCES
    • Resource Library

      The latest consumer trends, brand toolkits and our fortnightly blog.

    • Podcast

      Exploring cutting-edge insights with industry experts shaping tomorrow.

    • Events and Webinars

      Register for up-coming events and access our on-demand webinars.

    • Infographics

      Up-to-the-minute consumer attitudes and behaviours, visually packaged.

  • REQUEST A DEMO