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5 trends for 2025: How the market research industry is set to change this year
Ready to step into 2025? Let’s dive into the 5 trends that are shaping tomorrow’s insights.
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Turning beauty lovers into trendsetters: Building a 100% customer advocacy campaign with NYX Professional Makeup
Discover how Bulbshare helped a leading makeup brand build a 100% customer-powered campaign rooted in authentic, impactful connections.
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Black Friday Unboxed: What 2025 shoppers really want
Brace yourself – Black Friday is bringing in savvy shoppers with demanding expectations this year! As the biggest retail day of the year approaches, here’s a look at five key consumer trends to watch this season.
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Driving innovation in petcare: Testing a pet calming device via customer feedback
Discover how Bulbshare helped a leading petcare brand test a product innovation for calming pets using customer communities.
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Taking chocolate beyond Christmas: exploring category opportunities with a leading confectionary brand.
Learn how Bulbshare helped a leading confectionary brand explore the potential to expand the chocolate category beyond Christmas celebrations in collaboration with Muslim community members.
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Putting Gen Z voices at the heart of a brand repositioning for the leading sexual wellness brand
Discover how Bulbshare helped build a diverse tastemaker community to boost brand resonance for a leading sexual wellness brand.
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Understanding a rollercoaster of emotions: Generating insights for a global theme park for optimised customer experience
Discover how insights from Bulbshare helped drive internal guidelines to create a more memorable park experience.
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Colouring in the gaps with consumer feedback: Harnessing consumer insights to de-risk a product launch and marketing campaign
Discover how customer insight communities became a goldmine of feedback for a leading footwear brand and enriched every step of the go-to-market strategy.
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The Gen Z shopper behaviour report
They’re young. They’re powerful. And they’re dictating the new rules of commerce. Say hello to Gen Z shoppers, and their buying power that’s here to stay!
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Putting the vision in television ads: Giving a leading beer brand the winning formula for TV commercials
Discover how we helped a leading beer manufacturer make more data-driven decisions for TV commercials via meta-analysis.
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Hospitality customer story – Raising the bar for a leading pub retailer: How Bulbshare’s self-serve offering serves insight on tap to Greene King
Discover how Greene King unlocked fast turnaround consumer insight via Bulbshare’s DIY offering, for even more cost-effective and time-efficient research.
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Premier Foods: Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review
Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review.
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ChatGPT one year later: How OpenAI generated a new era of accessible artificial intelligence
AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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The insight manager’s future food and drink report
Shopping. Socialising. Eating. Drinking. From nootropic drinks to fishless fillets, here are the trends that will define 2023 consumption.
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The Inflation Report: Consumer spend in light of continued austerity
A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live. Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.
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Generating the future: Predicting the impact of AI on consumer insights
AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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Generative AI in Practice: How Cereal Partners Worldwide is transforming its insight capabilities with intelligent solutions
Join GreenBook, Bulbshare, and industry expert Eliana Wahnon for a webinar that takes AI from the realm of speculation into reality as we explore how one of the world’s leading FMCG organisations is leveraging generative AI to anticipate human behaviour with enhanced accuracy to drive business growth.
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Welcome to the future of insight… Bulbshare’s next-generation AI survey builder
Virtual launch event and live expert Q&A! Join us for a whole new era of insight-driven technology from Bulbshare.Ai
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Keeping it clean: The household product report
Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in a post-Covid cost of living crisis landscape.
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Get set for summer: The summer 2023 consumer behaviour report
The consumer trends are heating up for summer. Take a look at how customers across the UK, US, and France are getting ready for a summer of travel, partying, and bank holidays.
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Insight on tap: The consumer behaviours making a splash in the alcoholic beverage industry
What draws consumers to a particular alcohol brand? How do customers discover new drinks? What do shoppers want from your brand? Join us as we serve up the newest tipsy trends and motivations behind alcoholic beverage consumption.
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The marketing manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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The insight manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Engage or die! – the Gen Z fan challenge that every football club needs to solve, fast!
Discover the three essential ingredients to meet the needs of the next generation of football fan.
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Generative AI and its impact on the market research industry
Generative AI. It’s all anyone is talking about. But the conversation around its implications for market research is only just beginning. Join Bulbshare’s research and tech team, Premier Food’s Sibulele Mjali, and Smarter.ai’s Lilly Garrett as we discuss what generative AI will mean for customer insights.
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New year, new consumer behaviours: How customers are shopping, travelling, eating, and scrolling in times of record inflation
From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.
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The marketing manager’s future food and drink report
Shopping. Socialsing. Eating. Drinking. From TikTok becoming the new Michelin guide to the cost of living reshaping marketing, these are the trends that will dominate 2023 consumption.
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The future food forecast: How consumers are eating, drinking, and shopping for food amidst a cost of living crisis
Eating. Drinking. Socialising. Shopping. Living. Take a holistic look at how macro trends will impact the consumption of food and drink in 2023.
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The 2023 consumer behaviour trend report: Key trends you need to know for the next 12 months and beyond
We’re living in wildly unpredictable times. But trying to predict what is coming next is crucial. With a crisis at every corner, brands and consumers alike are trying to keep aloft of changing trends and grapple with whatever blow will follow next.
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Giving food waste an expiry date: How brands & retailers can help consumers step up to the food waste challenge
Food waste was identified by our community as one of their priority issues, so we explored this topic in detail over a month – exploring awareness and knowledge, attitudes, behavioural drivers and barriers in and out of home.
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Football’s £3.5bn female fan own goal
Football is slowly changing, supported by the rise of the Women’s Super League and the recent success of the English national team, winners of Euro 2022. But female fans continue to face significant issues that are limiting how often they attend men’s matches.
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The plastic problem: what customers want from brands and retailers
The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their most pressing sustainability concern. Over one month, we delved deeper into this topic to capture attitudes and understand behavioural drivers and barriers.
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The research revolution: The insight buyer’s guide to agile, cost-effective, community-led research
Can we expect rich results from transactional research and dispassionate participants? Brave brands say no – and they’re making the switch from today’s top-down validation of existing hypotheses to a radical bottom-up approach, fuelled by consistent communities of creatives and consumers.
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Winter Forecast: How consumers will be spending during a winter of record inflation
This winter may be a time of tightened pursestrings in comparison to previous years for many shoppers; for others, Black Friday will be a golden opportunity to seize bargains in a time when low prices are rare goods.
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WINTER SPEND FORECAST: How 5 real consumers will be shopping over Black Friday and Christmas in a cost of living crisis
Rampant spending usually characterises Black Friday and Christmas. This year promises to be different, as 81% feel their budget is significantly impacted by record inflation.
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Next gen shopping: How to connect with Gen Z consumers during record inflation
They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.
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How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations
Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup’s platform, Makeup ADDYX, is changing the landscape of consumer interaction and putting the customer first.
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How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations
Join L’Oréal’s Kim-Lin Capes and Bulbshare’s Roxanne Smith on 29.09.22 at 15:00 BST as we discuss how platforms like Makeup ADDYX are changing the landscape of consumer interaction and putting the customer first.
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The cost of living eBook: Your guide to buying behaviours in times of record inflation
In this upward spiral of prices that wages haven’t caught up to, how are the buying behaviours of consumers evolving and what changes might brands need to foresee in order to better serve their customers?
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Community Purpose Playbook: How to put purpose at the heart of your brand to resonate with your customers
In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.
