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Turning beauty lovers into trendsetters: Building a 100% customer advocacy campaign with NYX Professional Makeup

Discover how Bulbshare helped a leading makeup brand build a 100% customer-powered campaign rooted in authentic, impactful connections.

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Black Friday Unboxed: What 2025 shoppers really want

Brace yourself – Black Friday is bringing in savvy shoppers with demanding expectations this year! As the biggest retail day of the year approaches, here’s a look at five key consumer trends to watch this season.

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Driving innovation in petcare: Testing a pet calming device via customer feedback

Discover how Bulbshare helped a leading petcare brand test a product innovation for calming pets using customer communities. 

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Taking chocolate beyond Christmas: exploring category opportunities with a leading confectionary brand.

Learn how Bulbshare helped a leading confectionary brand explore the potential to expand the chocolate category beyond Christmas celebrations in collaboration with Muslim community members.

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Putting Gen Z voices at the heart of a brand repositioning for the leading sexual wellness brand

Discover how Bulbshare helped build a diverse tastemaker community to boost brand resonance for a leading sexual wellness brand.

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Understanding a rollercoaster of emotions: Generating insights for a global theme park for optimised customer experience

Discover how insights from Bulbshare helped drive internal guidelines to create a more memorable park experience.

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Colouring in the gaps with consumer feedback: Harnessing consumer insights to de-risk a product launch and marketing campaign

Discover how customer insight communities became a goldmine of feedback for a leading footwear brand and enriched every step of the go-to-market strategy.

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The Gen Z shopper behaviour report

They’re young. They’re powerful. And they’re dictating the new rules of commerce. Say hello to Gen Z shoppers, and their buying power that’s here to stay!

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Putting the vision in television ads: Giving a leading beer brand the winning formula for TV commercials

Discover how we helped a leading beer manufacturer make more data-driven decisions for TV commercials via meta-analysis.

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Hospitality customer story – Raising the bar for a leading pub retailer: How Bulbshare’s self-serve offering serves insight on tap to Greene King

Discover how Greene King unlocked fast turnaround consumer insight via Bulbshare’s DIY offering, for even more cost-effective and time-efficient research.

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Premier Foods: Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review

Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review.

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ChatGPT one year later: How OpenAI generated a new era of accessible artificial intelligence

AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?

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The insight manager’s future food and drink report

Shopping. Socialising. Eating. Drinking. From nootropic drinks to fishless fillets, here are the trends that will define 2023 consumption.

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The Inflation Report: Consumer spend in light of continued austerity

A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live. Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.

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Generating the future: Predicting the impact of AI on consumer insights

AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?

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Bringing the customer into the boardroom: How leading brands are winning with community-led growth

In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.

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The fashion report: Is frugality in fashion for consumers during the cost of living crisis?

Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for clothing and accessories during a cost of living crisis. From second hand shopping to fast fashion to AR try ons, these are the trends you need to know.

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The alcoholic beverage report: The consumer behaviours making a splash in the alcoholic beverage industry

What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.

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Branded with pride: The diversity, inclusion, and equity report

What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…

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Keeping it clean: The household product report

Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in a post-Covid cost of living crisis landscape.

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Get set for summer: The summer 2023 consumer behaviour report

The consumer trends are heating up for summer. Take a look at how customers across the UK, US, and France are getting ready for a summer of travel, partying, and bank holidays.

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The marketing manager’s outdoor sports report

Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.

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The insight manager’s outdoor sports report

Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.

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Engage or die! – the Gen Z fan challenge that every football club needs to solve, fast!

Discover the three essential ingredients to meet the needs of the next generation of football fan.

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New year, new consumer behaviours: How customers are shopping, travelling, eating, and scrolling in times of record inflation

From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.

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The marketing manager’s future food and drink report

Shopping. Socialsing. Eating. Drinking. From TikTok becoming the new Michelin guide to the cost of living reshaping marketing, these are the trends that will dominate 2023 consumption.

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The 2023 consumer behaviour trend report: Key trends you need to know for the next 12 months and beyond

We’re living in wildly unpredictable times. But trying to predict what is coming next is crucial. With a crisis at every corner, brands and consumers alike are trying to keep aloft of changing trends and grapple with whatever blow will follow next.

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Giving food waste an expiry date: How brands & retailers can help consumers step up to the food waste challenge

Food waste was identified by our community as one of their priority issues, so we explored this topic in detail over a month – exploring awareness and knowledge, attitudes, behavioural drivers and barriers in and out of home.

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Football’s £3.5bn female fan own goal

Football is slowly changing, supported by the rise of the Women’s Super League and the recent success of the English national team, winners of Euro 2022. But female fans continue to face significant issues that are limiting how often they attend men’s matches.

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The plastic problem: what customers want from brands and retailers

The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their most pressing sustainability concern. Over one month, we delved deeper into this topic to capture attitudes and understand behavioural drivers and barriers.

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Winter Forecast: How consumers will be spending during a winter of record inflation

This winter may be a time of tightened pursestrings in comparison to previous years for many shoppers; for others, Black Friday will be a golden opportunity to seize bargains in a time when low prices are rare goods.

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Next gen shopping: How to connect with Gen Z consumers during record inflation

They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.

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How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations

Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup’s platform, Makeup ADDYX, is changing the landscape of consumer interaction and putting the customer first.

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The cost of living eBook: Your guide to buying behaviours in times of record inflation

In this upward spiral of prices that wages haven’t caught up to, how are the buying behaviours of consumers evolving and what changes might brands need to foresee in order to better serve their customers?

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Community Purpose Playbook: How to put purpose at the heart of your brand to resonate with your customers

In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.

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Unlocking the power of fan engagement: Lessons from football

Why more and more future-facing sport organisations are building fan communities to drive engagement and super charge revenue. Unlock our toolkit now…

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Value Playbook: How to re-think your media spend and connect with Gen-Z…

Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.

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Minimising your insight budget while maximising your output: Your value playbook

In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.

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Gender and Gen-Z: Resonate with younger audiences by saying goodbye to gendered marketing

Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast.

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Breaking the internet: How can brands exploit viral trends to captivate consumers?

From the Oscars slap to the Sprite challenge. From TikTok dances to a story of a young Ukrainian soldier sacrificing himself to save dozens of his fellow country people. Viral content comes in many forms.