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Navigating global research: How to run multi-market insight communities for at-scale insight
Want to unlock the power of global insights without losing local nuance? Watch this webinar to hear the answer.
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The synthetic shift: Is synthetic data the future of consumer insight?
Watch this webinar to learn how you can harness video to get deeper into consumer truths, and leverage AI.
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Community building in the AI age: How leading brands are harnessing AI to engage communities at-scale
Transactional, one-way relationships with customers just don’t cut it anymore.
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Becoming a research superhuman: Your step by step guide to supercharging your research with AI prompt engineering
Transactional, one-way relationships with customers just don’t cut it anymore.
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The Gen Z shopper behaviour report
They’re young. They’re powerful. And they’re dictating the new rules of commerce. Say hello to Gen Z shoppers, and their buying power that’s here to stay!
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Qual Innovation Summit with Insight Platforms: How global brands harness AI for research
Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.
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Fly on the wall research: The power of ethnographic observation for deeper consumer immersions
For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.
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Mind the say-do gap: Bridging the gap between what consumers do and say they do with AI led always-on customer communities
Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss the power of tech-enabled research communities for more reliable consumer insight.
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AI: Powering-up Consumer Insights 2024 – Bulbshare X Premier Foods
Discover how AI is revolutionising the market research industry with leading food producer, Premier Foods, and Bulbshare.
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A new frontier of video research: Maximising consumer immersions with generative AI
Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research, supercharged with AI analysis.
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Tackling Food Waste – MRS Sustainability Summit December 2023
Join Ed Ayton (Abel & Cole), Caroline Bates (Citizen Good) and Julia Brannigan (Bulbshare) to discover what a community of consumers think of the future of food waste…
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Insight futures: The trends set to shape the landscape of market research in 2024
Join Founder of Insight Platforms, Mike Stevens and Bulbshare as we forecast the research trends that will rock the boat in 2024 and discuss how you can stay ahead of the curve in your research.
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Festive forecast: Unpacking seasonal spend across hospitality, with Greene King
Join Greene King’s Consumer Insights Manager, Caroline Dean, and Bulbshare’s Chief Customer Officer, Louise Hughes, to discover how consumers will eat, drink, and socialise this festive season.
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The insight manager’s future food and drink report
Shopping. Socialising. Eating. Drinking. From nootropic drinks to fishless fillets, here are the trends that will define 2023 consumption.
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How to mine and analyse data 50 x faster using generative AI, with Microsoft and Bulbshare
Actionable tips on how to best wield AI technology to save time, drive efficiency and conduct more meaningful research than ever before…
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Bringing the customer into the boardroom: How leading brands are winning with community-led growth
In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.
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The fashion report: Is frugality in fashion for consumers during the cost of living crisis?
Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for clothing and accessories during a cost of living crisis. From second hand shopping to fast fashion to AR try ons, these are the trends you need to know.
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The alcoholic beverage report: The consumer behaviours making a splash in the alcoholic beverage industry
What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.
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Bringing the customer into the board room: How leading brands are winning with community-led growth, with TikTok and giffgaff
In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate.
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Branded with pride: The diversity, inclusion, and equity report
What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…
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The marketing manager’s future food and drink report
Shopping. Socialsing. Eating. Drinking. From TikTok becoming the new Michelin guide to the cost of living reshaping marketing, these are the trends that will dominate 2023 consumption.
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The 2023 consumer behaviour trend report: Key trends you need to know for the next 12 months and beyond
We’re living in wildly unpredictable times. But trying to predict what is coming next is crucial. With a crisis at every corner, brands and consumers alike are trying to keep aloft of changing trends and grapple with whatever blow will follow next.
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Giving food waste an expiry date: How brands & retailers can help consumers step up to the food waste challenge
Food waste was identified by our community as one of their priority issues, so we explored this topic in detail over a month – exploring awareness and knowledge, attitudes, behavioural drivers and barriers in and out of home.
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Football’s £3.5bn female fan own goal
Football is slowly changing, supported by the rise of the Women’s Super League and the recent success of the English national team, winners of Euro 2022. But female fans continue to face significant issues that are limiting how often they attend men’s matches.
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The plastic problem: what customers want from brands and retailers
The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their most pressing sustainability concern. Over one month, we delved deeper into this topic to capture attitudes and understand behavioural drivers and barriers.
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Winter Forecast: How consumers will be spending during a winter of record inflation
This winter may be a time of tightened pursestrings in comparison to previous years for many shoppers; for others, Black Friday will be a golden opportunity to seize bargains in a time when low prices are rare goods.
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Next gen shopping: How to connect with Gen Z consumers during record inflation
They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.
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How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations
Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup’s platform, Makeup ADDYX, is changing the landscape of consumer interaction and putting the customer first.
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The cost of living eBook: Your guide to buying behaviours in times of record inflation
In this upward spiral of prices that wages haven’t caught up to, how are the buying behaviours of consumers evolving and what changes might brands need to foresee in order to better serve their customers?
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Community Purpose Playbook: How to put purpose at the heart of your brand to resonate with your customers
In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.
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Unlocking the power of fan engagement: Lessons from football
Why more and more future-facing sport organisations are building fan communities to drive engagement and super charge revenue. Unlock our toolkit now…
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Value Playbook: How to re-think your media spend and connect with Gen-Z…
Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.
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Working minds: Breaking the stigma around mental health in the boardroom… Your guide to a happy, healthy workforce
Join Bulbshare and mental health advocate, Geoff McDonald, as we discuss employee communities, how tech can facilitate togetherness, and why a happy workforce equals a productive workplace.
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Minimising your insight budget while maximising your output: Your value playbook
In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.
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What makes Gen-Z tick: How to be a brand that resonates with younger audiences
Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare, as we discuss the generation that represents 32% of the global population, 40% of consumers, and $143 billion in spending power.
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Gender and Gen-Z: Resonate with younger audiences by saying goodbye to gendered marketing
Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast.
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The post-gender generation: How to leave gender-based marketing behind and gain cut-through with Gen-Z
Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare as we take a look at how gender messaging in marketing has evolved – and unpack the new rules Gen-Z are forging for brands.
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Ad blockers and advocacy: Why Gen-Z is blocking paid ads in favour of real voices
Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising.
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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps
The world has gone digital - and focus groups are no exception. Over the last...
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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to...
