Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers – capturing real customer voice and forecasting future consumer trends.
Mental Health
• Anxiety remains high – at an average of 73% across our communities. This can be worst felt in Brazil where infection and death rates continue to rise.
• We have observed a marginal drop in negative sentiment on anecdotal responses for the first time, as people begin to see a light at the end of the tunnel and the easing of lockdown is beginning to be discussed across some communities.
• Concerns about family members catching the virus remains the most significant fear. However, financial worries and job insecurity is also on the rise.
Shopping
• Online shopping continues across the majority of our communities.
• Stockpiling continues to decline.
• Long-life products, canned good and everyday essentials remain the most common items in the basket – with people continuing to shop for alternative brands where their staple purchases are not available.
Physical Health
• People continue to exercise less – with an average 41% of users reporting a reduction in their exercise routine.
• Despite this, anecdotal responses have reported many users finding new ways to adapt exercise to the lockdown measures – with online workouts being widely used.
Work
• Those not working remains high – with a significant increase observed this week in Brazil.
• Users working from home also continues to be significant, with many reporting the benefits of remote working solutions and not having to visit the office.
‘New Normal’
• Behaviour changes remain largely inline with previous weeks:
• Leveraging technology (video calls, PC, online streaming) remains significant across all our communities.
• Engaging in other, more traditional pastimes such as cooking, reading and crafting is also on the rise.
• We have observed an increase in users subscribing to online education platforms – particularly in the UK and Italy.
• The use of online food delivery companies has also experienced spikes across our UK, Brazilian and French communities.
Social Distancing and Isolation
• We are beginning to observe increased feelings of pressure around lockdown, with isolation fatigue setting in and much negative sentiment being reported around not seeing an end to the crisis.
• Despite this, we continue to observe a number of positives – with spending more time with family continuing to be at the top of the list of good things to come out of lockdown.
