When 71% of customers expect brand activism from the brands they use, 65% prefer to shop with brands who have a clear sustainability promise and 78% would rather spend their money on brands that give back to the community, corporate social responsibility has never been so crucial. But when half of consumers are sceptical about brand motivations behind CSR – and 67% are dubious about greenwashing – how can your brand navigate the authenticity crisis to emerge as a true flagbearer of social responsibility and sustainability in 2022? Join Citizen Good and Bulbshare as we discuss the importance of brand transparency and social good.
Covering:
- The importance of transparency and honesty for brands in the authenticity apocalypse
- The power of giving back: Why the conscious consumer of 2022 is only shopping with ethical brands
- Walking the talk: Putting real, concrete change at the heart of your brand
- Factories, farms, and fair pay: How supply chain ethics are becoming a nonnegotiable for customers
Featuring:
- Caroline Bates: Founding Partner Insight and Innovation, Citizen Good
- Sharon Foo: Managing Partner, Citizen Good
