digital customer communities – Page 2

Nina Glynn In Bulbshare webinars, Community, Insight, Trends

The future food forecast: How consumers are eating, drinking, and shopping for food amidst a cost of living crisis

Eating. Drinking. Socialising. Shopping. Living. Take a holistic look at how macro trends will impact…

Nina Glynn In Advocacy, Insight, Report, Trend reports and toolkits, Youth

The 2023 consumer behaviour trend report: Key trends you need to know for the next 12 months and beyond

We’re living in wildly unpredictable times. But trying to predict what is coming next is…

Jeff Macdonald In Advocacy, Insight, Report, Trend reports and toolkits, Youth

Giving food waste an expiry date: How brands & retailers can help consumers step up to the food waste challenge

Food waste was identified by our community as one of their priority issues, so we…

Jeff Macdonald In Advocacy, Insight, Report, Trend reports and toolkits, Youth

Football’s £3.5bn female fan own goal

Football is slowly changing, supported by the rise of the Women’s Super League and the…

Jeff Macdonald In Advocacy, Insight, Report, Trend reports and toolkits, Youth

The plastic problem: what customers want from brands and retailers

The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their…

Nina Glynn In Bulbshare webinars, Community, Insight, Trends

The research revolution: The insight buyer’s guide to agile, cost-effective, community-led research

Can we expect rich results from transactional research and dispassionate participants? Brave brands say no…

Nina Glynn In Advocacy, Insight, Report, Trend reports and toolkits, Youth

Winter Forecast: How consumers will be spending during a winter of record inflation

This winter may be a time of tightened pursestrings in comparison to previous years for…

Nina Glynn In Bulbshare webinars, Community, Insight, Trends

WINTER SPEND FORECAST: How 5 real consumers will be shopping over Black Friday and Christmas in a cost of living crisis

Rampant spending usually characterises Black Friday and Christmas. This year promises to be different, as…

Alex Tasiopoulos In Advocacy, Insight, Report, Trend reports and toolkits, Youth

Next gen shopping: How to connect with Gen Z consumers during record inflation

They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may…

Nina Glynn In Advocacy, Insight, Report, Trend reports and toolkits, Youth

How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations

Discover the deck from our webinar with L'Oréal's very own Kim-Lin Capes and Bulbshare’s Roxanne Smith…

Julie-Anne Adeniyi In Bulbshare webinars, Community, Insight, Trends

How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations

Join L’Oréal’s Kim-Lin Capes and Bulbshare’s Roxanne Smith on 29.09.22 at 15:00 BST as we…

Alex Tasiopoulos In Advocacy, Insight, Report, Trend reports and toolkits, Youth

The cost of living eBook: Your guide to buying behaviours in times of record inflation

In this upward spiral of prices that wages haven’t caught up to, how are the…

Nina Glynn In Advocacy, Insight, Report, Trend reports and toolkits, Youth

Community Purpose Playbook: How to put purpose at the heart of your brand to resonate with your customers

In the era of the B Corp, CSR doesn’t cut it any more. Critics are…

Nina Glynn In Bulbshare webinars, Community, Insight, Trends

Lights, camera, real action: How to put purpose and sustainability at the core of your brand… Your brand toolkit

Join Bulbshare and sustainability experts, Aimee Anderson, Paul Crewe, and Mark Downes as we discuss…

Nina Glynn In Advocacy, Insight, Report, Trend reports and toolkits, Youth

Unlocking the power of fan engagement: Lessons from football

Why more and more future-facing sport organisations are building fan communities to drive engagement and…

Nina Glynn In Advocacy, Cost of Living, Insight, Report, Trend reports and toolkits, Youth

Value Playbook: How to re-think your media spend and connect with Gen-Z…

Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads…

Nina Glynn In Bulbshare webinars, Community, Insight, Trends

Sustainability across the world: Understanding what is means using big qual… The MRS Big Qual Conference 2022 (With CPW)

We teamed up with Nestlé CPW to deliver a presentation as part of the MRS…

Nina Glynn In Bulbshare webinars, Government, Trends, Youth

Working minds: Breaking the stigma around mental health in the boardroom… Your guide to a happy, healthy workforce

Join Bulbshare and mental health advocate, Geoff McDonald, as we discuss employee communities, how tech…

Nina Glynn In Advocacy, Cost of Living, Insight, Report, Trend reports and toolkits, Youth

Minimising your insight budget while maximising your output: Your value playbook

In uncertain financial times, minimising risk has never been more important - and the smart…

Nina Glynn In Bulbshare webinars, Community, Insight, Trends

The power of online communities: Mapping consumers’ online shopping journey as a case study… The MRS CX, UX & MR Conference with Nestlé CPW

Fusing insights from UX, MR, and CX to develop a rich understanding of shoppers, with…

Nina Glynn In Bulbshare webinars, Government, Trends, Youth

What makes Gen-Z tick: How to be a brand that resonates with younger audiences

Gen Z activists campaigning about climate change and sustainability

Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare,…

Nina Glynn In Advocacy, Report, Trend reports and toolkits, Youth

Gender and Gen-Z: Resonate with younger audiences by saying goodbye to gendered marketing

Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across…

Nina Glynn In Bulbshare webinars, Trends, Youth

The post-gender generation: How to leave gender-based marketing behind and gain cut-through with Gen-Z

Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare as…

Nina Glynn In Bulbshare webinars, Cost of Living, Covid, Trends

Crisis consumption: New buying behaviours in light of a cost of living crisis

Join us as we talk to four real consumers from very different walks of life…

Hunter Bickel In Advocacy, Report, Trend reports and toolkits

Breaking the internet: How can brands exploit viral trends to captivate consumers?

From the Oscars slap to the Sprite challenge. From TikTok dances to a story of…

Nina Glynn In Cost of Living, Report, sustainability, Trend reports and toolkits

Shopping sustainably: How 5 key markets rank sustainability in their grocery shop

Sustainability is a global issue. In a world so divided by borders, there is one…

Nina Glynn In Community, Cost of Living, Covid, Report, Trend reports and toolkits

Crisis communities: How a ‘Pandemic Spirit’ emerged to help us cope in times of peril…

They say when it’s dark, look for light. With a global pandemic, a cost of…

Nina Glynn In Bulbshare webinars, Trends

What does the metaverse actually mean for brands, for marketing, and for real people?

Metaverse webinar: How will web3 change marketing?

The metaverse, web3, blockchain… What are the impacts and opportunities for brands? And what will…

Nina Glynn In Bulbshare webinars, sustainability, Trends

Your carbon neutral kit: How to secure a carbon neutral future for your brand

When the importance of being authentically sustainable has never been more crucial, and with consumers…

Nina Glynn In Advertising, Advocacy, Report, Trend reports and toolkits, Youth

Ad blockers and advocacy: Why Gen-Z is blocking paid ads in favour of real voices

Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out…

Nina Glynn In Brands, Cost of Living, Covid, Digital Trends, Report, Retail, Trend reports and toolkits, Trends

Climate of fear: What happens to consumer spend during times of crisis?

How does consumer spend change in times of fear - an empty supermarket as a result of panic buying

Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living…

Nina Glynn In Bulbshare webinars, Purpose, Trends

Women in STEM… Lessons in diversifying the workforce and empowering female voices

Join Bulbshare and industry insiders as we unpick the challenges and opportunities around female empowerment…

Nina Glynn In Brands, Covid, Digital Trends, Report, Retail, Trend reports and toolkits, Trends

Pandemic to endemic: New normals as we reflect on changed existences two years on from the onset of Covid

There was Covid. Then there wasn't Covid. Then there was Covid again. The past 24…

Nina Glynn In Brands, Cost of Living, Covid, Digital Trends, Report, Retail, Trend reports and toolkits, Trends

Forecasting consumer spend in the wake of Covid, the energy crisis, and record inflation…

When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence…

Nina Glynn In Bulbshare webinars, Trends

Sustainability Series: Part Two… Selling Sustainability… The battle between cost, convenience, and sustainability

The road to sustainable shopping is paved with good intentions. 87% of customers care about…

Nina Glynn In Bulbshare webinars, Purpose, sustainability, Trends

Sustainability Series: Part One… Brand Transparency, Corporate Social Responsibility & Social Sustainability…

When 71% of customers expect brand activism from the brands they use, 65% prefer to…

Nina Glynn In Trend reports and toolkits

Bulbshare 2022 food and drinks report: 10 trends

From metaverse menus to abstemious alcohol, 2022 is serving a fresh batch of food and…

Nina Glynn In Bulbshare webinars, Business, Government, Trends

The vegan revolution and its widespread impact on brands this year: The plant based trends that will dramatically influence consumer behaviour in 2022 – and how brands need to react

Veganuary is well underway and more and more consumers are stepping up to the plant…

Nina Glynn In Brands, Digital Trends, Report, Retail, Trend reports and toolkits, Trends

Detox 2.0: How a new wave of conscious living will dominate consumer spending in 2022…

Women smiling as she looks into the new year, contemplating resolutions about sustainability

From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to…

Michael Wylie-Harris In Brands, Digital Trends, Report, Retail, Trend reports and toolkits, Trends

Future Retail Pulse Report: Key consumer shopping trends post-Covid and expectations for the Holiday season…

Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now…