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August 28, 2024
Taking chocolate beyond Christmas: exploring category opportunities with a leading confectionary brand.
Learn how Bulbshare helped a leading confectionary brand explore the potential to expand the chocolate…
August 14, 2024
Community building in the AI age: How leading brands are harnessing AI to engage communities at-scale
Transactional, one-way relationships with customers just don’t cut it anymore.
August 13, 2024
Putting Gen Z voices at the heart of a brand repositioning for the leading sexual wellness brand
Discover how Bulbshare helped build a diverse tastemaker community to boost brand resonance for a…
July 14, 2024
Becoming a research superhuman: Your step by step guide to supercharging your research with AI prompt engineering
Transactional, one-way relationships with customers just don’t cut it anymore.
July 12, 2024
Understanding a rollercoaster of emotions: Generating insights for a global theme park for optimised customer experience
Discover how insights from Bulbshare helped drive internal guidelines to create a more memorable park…
July 12, 2024
Colouring in the gaps with consumer feedback: Harnessing consumer insights to de-risk a product launch and marketing campaign
Discover how customer insight communities became a goldmine of feedback for a leading footwear brand…
July 8, 2024
The Gen Z shopper behaviour report
They’re young. They’re powerful. And they’re dictating the new rules of commerce. Say hello to…
June 26, 2024
Putting the vision in television ads: Giving a leading beer brand the winning formula for TV commercials
Discover how we helped a leading beer manufacturer make more data-driven decisions for TV commercials…
May 15, 2024
Qual Innovation Summit with Insight Platforms: How global brands harness AI for research
Forget the heavy lifting. Those days are over. The AI revolution has transformed the way…
April 26, 2024
Fly on the wall research: The power of ethnographic observation for deeper consumer immersions
For deeper consumer realities and true empathy, insight professionals need to walk a mile in…
February 29, 2024
Mind the say-do gap: Bridging the gap between what consumers do and say they do with AI led always-on customer communities
Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss…
January 26, 2024
AI: Powering-up Consumer Insights 2024 – Bulbshare X Premier Foods
Discover how AI is revolutionising the market research industry with leading food producer, Premier Foods,…
January 25, 2024
A new frontier of video research: Maximising consumer immersions with generative AI
Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research,…
January 22, 2024
Tackling Food Waste – MRS Sustainability Summit December 2023
Join Ed Ayton (Abel & Cole), Caroline Bates (Citizen Good) and Julia Brannigan (Bulbshare) to…
January 15, 2024
Premier Foods: Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review
Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review.
January 4, 2024
ChatGPT one year later: How OpenAI generated a new era of accessible artificial intelligence
AI - it’s all everyone has been talking about since the launch of ChatGPT. And…
October 11, 2023
The insight manager’s future food and drink report
Shopping. Socialising. Eating. Drinking. From nootropic drinks to fishless fillets, here are the trends that…
September 22, 2023
How to mine and analyse data 50 x faster using generative AI, with Microsoft and Bulbshare
Actionable tips on how to best wield AI technology to save time, drive efficiency and…
September 8, 2023
Generating the future: Predicting the impact of AI on consumer insights
AI - it’s all everyone has been talking about since the launch of ChatGPT. And…
August 10, 2023
Bringing the customer into the boardroom: How leading brands are winning with community-led growth
In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But…
August 1, 2023
The fashion report: Is frugality in fashion for consumers during the cost of living crisis?
Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for…
July 4, 2023
The alcoholic beverage report: The consumer behaviours making a splash in the alcoholic beverage industry
What top trends are sating US and UK consumers’ thirst? From drinking their greens to…
June 26, 2023
Bringing the customer into the board room: How leading brands are winning with community-led growth, with TikTok and giffgaff
In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate.
April 25, 2023
Keeping it clean: The household product report
Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in…
March 9, 2023
Insight on tap: The consumer behaviours making a splash in the alcoholic beverage industry
What draws consumers to a particular alcohol brand? How do customers discover new drinks? What…
February 23, 2023
The marketing manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation…
February 23, 2023
The insight manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation…
February 20, 2023
Engage or die! – the Gen Z fan challenge that every football club needs to solve, fast!
Discover the three essential ingredients to meet the needs of the next generation of football…
February 16, 2023
Generative AI and its impact on the market research industry
Generative AI. It’s all anyone is talking about. But the conversation around its implications for…
February 6, 2023
New year, new consumer behaviours: How customers are shopping, travelling, eating, and scrolling in times of record inflation
From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK,…
January 17, 2023
The marketing manager’s future food and drink report
Shopping. Socialsing. Eating. Drinking. From TikTok becoming the new Michelin guide to the cost of…
January 9, 2023
The future food forecast: How consumers are eating, drinking, and shopping for food amidst a cost of living crisis
Eating. Drinking. Socialising. Shopping. Living. Take a holistic look at how macro trends will impact…
December 13, 2022
The 2023 consumer behaviour trend report: Key trends you need to know for the next 12 months and beyond
We’re living in wildly unpredictable times. But trying to predict what is coming next is…
December 8, 2022
Giving food waste an expiry date: How brands & retailers can help consumers step up to the food waste challenge
Food waste was identified by our community as one of their priority issues, so we…
November 28, 2022
Football’s £3.5bn female fan own goal
Football is slowly changing, supported by the rise of the Women’s Super League and the…
November 17, 2022
The plastic problem: what customers want from brands and retailers
The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their…
November 17, 2022
The research revolution: The insight buyer’s guide to agile, cost-effective, community-led research
Can we expect rich results from transactional research and dispassionate participants? Brave brands say no…
October 24, 2022
Winter Forecast: How consumers will be spending during a winter of record inflation
This winter may be a time of tightened pursestrings in comparison to previous years for…
October 7, 2022
WINTER SPEND FORECAST: How 5 real consumers will be shopping over Black Friday and Christmas in a cost of living crisis
Rampant spending usually characterises Black Friday and Christmas. This year promises to be different, as…
October 3, 2022
How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations
Discover the deck from our webinar with L'Oréal's very own Kim-Lin Capes and Bulbshare’s Roxanne Smith…